BRAND KICK-OFF SURVEY

Let's get going

Before you start, you don’t need to sound polished or have the perfect answer. Just write honestly and in your own words. The more input you can give, the better my understanding will be of what we’re aiming for.

Business name

Name

Phone

Current Website

Location

In 1–2 sentences, what does your business do?

What's the story behind your business? Was it following a passion, or a problem you wanted to solve?

Where do you see your business in 5 years?

What type of person is your preferred customer?

Do you have a secondary market you'd like to target?

Who are your direct competitors?

Why should your customers choose you over your competitors?

Can you name a few examples of brands with the style you're looking for your business and why? They don't have to be in the same industry as you, just matching the general aesthetic you're thinking is suitable for you.

Have you identified any specific things you're like to include in your brand?

List 10 nouns that describe your brand. And they must be nouns!

Do you have a set deadline for this project? ASAP, or okay to schedule in the future?

Is there anything else you'd like to note?