BEAUTY CLINIC WEBSITE DESIGN
Consider this your website glow-up
A beauty clinic website needs to hold more than a few nice photos and a booking button. It needs to help new clients choose where to start, explain your treatments clearly, support your booking system, make skincare retail easier to understand and build trust before someone books.
Website in a Week brings those pieces together into one clear, polished clinic website, so your digital experience feels easier for clients and easier for you to manage.
Website in a Week Package
$3,400
Split in to 2 payments | Ready in 1 Week
This option is great if you’re ready to move away from a DIY or outdated clinic website, but don’t want it turning in to a six month saga.
We’ll talk through your clinic, treatments, booking process and goals in a free phone call before anything is signed. Once we’re on the same page, you’ll receive a Website Content Workbook so your words, images, treatment details, booking links, product information and key clinic details are all gathered together and ready to go.
Once we have the information, that’s when the Website Build Week begins. I step in to create each website page and shape your content into a clear, professional online experience that feels like your clinic, not a generic template with a logo dropped in.
- Discovery phone call and quick business questionnaire
- DIY Website Content Workbook to help you gather your content
- Build Week Kick-off call to review everything before we begin
- A custom, mobile-friendly website using a proven layout framework
- 5 core pages, such as Home, Booking, About, Treatments, Contact
- SEO & AI Search setup so Google can understand your site
- Scheduled revision points through the process
- Website handover pack with guides and recorded walkthrough
- 2 weeks of follow up support after launch to sort any small tweaks.
Does not include ongoing hosting costs or domain registration. Ecommerce add-on not included.
Ecommerce Addon
$1,200
Upfront Payment | Ready in 1 Week
If you sell skincare, treatment vouchers, starter kits or retail products, your website should make buying feel easy and trustworthy.
The Ecommerce Add-on is for clinics and skincare-led businesses that want an online shop set up properly, without getting lost in product uploads, payment settings, checkout pages and email templates.
I’ll take care of the setup properly from the start, so you’re not piecing things together between clients. The result is a fully functioning, search-optimised online store that supports your retail sales and feels connected to the rest of your clinic experience.
- Product upload: up to 20 products / variants
- Category and navigation organisation
- Core pages such as Shop, Category, Product
- Payment integration, Cart + Checkout set-up
- Customer accounts pages
- Order email design and integration
- Abandon Cart automation
Additional products charged @ $15 per product.
All pricing displayed is in NZD and is GST exclusive.
I don't do templates, and it's not AI.
This package is for established beauty clinics, skin clinics and cosmetic clinics that already have clients, reputation and direction, but whose website still feels a wee bit awkward to send people to.
I know a website in a week sounds fast, but this isn’t a rushed template job with a clinic logo dropped in. The process works because we do the thinking first. Your content, brand, treatment pathways, new client journey and website structure are all planned before the website build week begins, so when I sit down to create the site, I’m not guessing.
This is a partnership. I know websites, you know your clinic. You know what your clients ask all the time, which treatments they get confused by, what makes someone book, and what they need to feel confident before they arrive. I bring the structure, strategy and 15 years of building websites brain. Together, we turn all of that into something clear, polished and properly useful.
the process
Stage 1. Discovery Call
Before anything else, we start with a simple Discovery phone call chat. You and me, talking about your clinic, treatments, booking process, current website and what you want your new website to actually do for you. You talk, I take notes, and together we get clear on what you’re hoping for.
This might include making your treatment menu easier to understand, guiding new clients towards a skin consultation, showing your skincare products properly, improving your mobile experience, or helping your website feel more aligned with the level of your clinic now.
This is also where we make sure we’re actually a good fit. If I feel that I’m not right for the results you’re looking for, I’ll always be honest about it, and can help point you in the right direction. Sometimes that looks like suggesting a different path as the next steps, or recommending someone else who might be better suited. The goal is to make sure you get the outcome you deserve.
Stage 2. Gather the Good Stuff
Sorry, you do get homework! Once your proposal and contract are accepted, and your first payment is made, you’ll receive your Website Content Workbook. This walks you through gathering your words, images, services, brand details and all the bits and pieces I need before we can book your build week. I hate staring at a blank page, so I get how daunting this can feel. This provides you with clear prompts that can help you find the right words in your own voice. I can always help tweak things if you’re not feeling confident here.
While you’re preparing your content, I’ll be organising everything behind the scenes to get read for Build Week. I’ll plan your page structure, map out your client journey, review your competitors, look at what your audience responds to, and prep the entire build with strategy so it feels smooth and stress free.
Stage 3. Website Build Week
Build week starts with your Monday Kickoff Call. We’ll go over your supplied content, confirm the direction, and make sure we’re on the same page before I begin.
I’ll build the full Homepage first, then send it through on Tuesday for review so we can check the style, layout and overall feel before the rest of the website is created. This gives us both a chance to make sure the website feels right before the full build continues.
Once your Homepage is approved, on Wednesday the full build begins. I get head down and build out each page. These are usually Home, Treatments or Services, About and Contact, as well as an extra flexible page to use as you need.
That flexible page could be used for Skin Consultations, Shop, FAQs, Treatment Packages, Gift Vouchers, New Clients or another page that supports the way your clinic works. By Thursday afternoon, you’ll receive the entire website to review as well as a video walk through.
Stage 4. Launch 🚀
My favourite part, Fri-yay! When everything is ready, it’s time to prepare your site for launch. I’ll sanity check every button, form and page so your website feels seamless from the moment it goes live. We’ll have our final check in meeting together just to make sure that we’ve crossed everything off the list.
This is also when I’ll give you a walkthrough of your website with me so you know exactly how to update content or make simple changes on your own if you want to.
Then… LAUNCH!
It’s time to post that new website social, send that “come check us out” email newsletter, and let all your clients know your new digital space is open for business. Woohoo!
Don’t worry, I won’t just dump you in it and ghost! After launch, you’ll receive your website handover pack with your guide, login details and recorded walkthrough, so you know where everything is and how to make small updates.
You’ll also have two weeks of follow-up support for any little tweaks and fixes, and if you want occasional help in the future, you will always have me available as your clinic grows. I’m invested now too!
Not quite feeling a full website refresh?
Sometimes, a clinic website only needs a wee tune-up to get it back up to speed.
With a VIP Design Day, that might look like adding a new treatment page, tidying your service menu, improving your homepage, updating product sections, fixing mobile layout issues, adding FAQs, or rebuilding sections so everything flows properly. No point rebuilding the whole thing if a good tidy-up will do the job.
The VIP Design Day costs $800, and includes 6 full booked out hours, just for you and your to-do list. If you’re not sure what you need, send through an enquiry and I’ll tell you honestly.
Trusted in NZ & AUS
Over 9 years of working with NZ Beauty & Skincare Brands
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I am so grateful for all the high quality work Maglev Studios have done for me. It was super easy to work with Michelle. She basically understood me from half sentence! For a busy owner-operator it made a huge difference! I could not be happier with delivery time, quality of service and professional, yet very friendly attitude. Highly recommended service provider. Thank you!
Liga Berzina
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Michelle did a very good job for Satini Cosmetic Clinic. When she started with us, she suggested to revamp our website, which drove a lot more traffic to it. As a result, our customer numbers increased quickly. She created beautiful Facebook Ads and posts that provided valuable information to our customers and drove traffic into our clinic. We highly recommend working with Maglev Studios if you want to grow your business. Thank you, Michelle
Nadja Haub
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Had such a positive experience with Michelle! She is very professional and super helpful with everything. Will definitely be referring Michelle to others!
Jacques Schlebusch
Frequently Asked Questions
What if I’m not sure this is the right fit for my clinic?
That’s no worries. That’s what the free Discovery Call is for. Once we’ve had a chat, I’ll let you know honestly whether Website in a Week is the best option, or if a VIP Design Day, branding first, or a different approach would make more sense for you.
Do I need to have my branding sorted before we start?
Yes, you’ll need your logo, colour palette and fonts ready before we begin, as Website in a Week is a fast, structured process. It’s okay if you don’t have this sorted yet, we’ll just need to design your brand before the website project can start. We can do this through the Mini Brand Add-on or a Full Brand Package, so we have a clear foundation to build from.
Do I need to have all my clinic website content written?
Your content doesn’t need to be perfect, but it does need to be prepared before build week. Once your proposal is accepted and your first payment is made, you’ll receive a Website Content Workbook to guide you through your words, images, treatments, service details, booking links, product information and key details so everything is ready to go.
What pages are usually included for a beauty clinic website?
Most clinic websites include Home, Treatments or Services, About and Contact, plus one flexible page. The flexible page might be used for Skin Consultations, New Clients, FAQs, Treatment Packages, Gift Vouchers, or another page that suits how your business works. We’ll decide the structure together based on what your clients need to understand before they book.
Can you connect my booking system?
Yes. I can link your website through to your booking system, such as Timely, Kitomba or another platform. I’ll also help make sure your booking buttons and pathways make sense across the site. The booking system itself stays separate, but your website should guide people into it clearly.
Can I add an online shop for skincare or vouchers?
Yes. Ecommerce is available as an add-on. This is a good fit if you want to sell skincare, gift vouchers, treatment packages, starter kits or other retail products online. The Ecommerce Add-on includes your shop, product pages, payments, cart, checkout and related setup. Additional products can be added if needed.
How far in advance should I book? Do I have to be available the entire Build Week?
I recommend allowing at least two weeks before your build week to prepare your content. During build week, you’ll just need to be available for two key review points, your homepage early in the week, and the full website later in the week, so we can keep everything moving smoothly.
Do you write the website copy for me?
No, full copywriting isn’t included, but I do guide you through it. You’ll use the Website Content Workbook to write your content, and I’ll lightly edit and format it during the build so it flows well on your website. For clinics, this usually means helping your treatment descriptions, consultation information and new client pathway feel clearer on the page.
What website platform do you use?
Website in a Week is built in WordPress. It gives us the flexibility to create a custom, professional website that’s easy for you to update, with a solid foundation as your business grows. If you know you’ll have a large amount of products and need the Ecommerce Add-on, I’ll recommend we build in Shopify instead.
What happens after my website goes live?
After launch, you’ll receive your website handover pack with your guide, login details and a recorded walkthrough. You’ll also have 2 working weeks of follow-up support for small tweaks or questions, and you can book ongoing support anytime if you need a hand later on.
Meet your Designer...
Hi, I’m Michelle, your new behind-the-scenes design partner for all things websites, e-commerce, branding and graphic design in the digital space.
After five years working as Web Manager and Senior Designer with Probeauty, one of New Zealand’s leading skincare distributors with thousands of products, plus four years supporting brands directly, I see the same thing over and over: incredible clinics and skincare businesses held back by outdated websites, confusing treatment menus, messy online stores, or email systems that don’t actually do anything helpful.
I understand the beauty industry from the inside. I know how much sits behind the scenes of a clinic. Treatment planning, retail products, client education, booking systems, appointment flow, rebooking, product recommendations, gift vouchers, seasonal promotions and the constant need to explain things clearly without adding more admin to your day.
Think of me as the person who helps get your digital side running smoothly so you can focus on your clients, treatments and business.